They trust us

BOURSIN

LONG TERM INNOVATION ROADMAP
Full diagnosis (interviews, desk research…) to clarify innovation challenges.

Ideas evaluation with consumers: 30 observations.

Innov’Action in the kitchen: 100+ ideas generated, 40 prototypes, including 10 unique creations by Chef Damien.

Ideas evaluation & prioritization.

Writing concepts and R&D pilot.

Consumer tests (qual, quant) ending with 10 high potential concepts.
  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK

    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Sarah Dupouy
    Boursin marketing direction, Bel

    “Altermakers approach is end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • Participant’s feedback
    to a cookstorming session, Bel

    “What I loved the most? The presence of artists to visually create the concept and prototyping with the help of chef Damien to bring the products to life!”

Danone

Activia drinks launch
Benchmark & trends across 4 key European markets: France, Spain, UK and Italy.

Workshop animation in 3 countries with Danone teams and agencies to build the launch plan.

Recommend a winning launch strategy for Spain & Italy.

Bel

Accelerate b-to-B
Define priority targets (chefs, pastry chef…) on 2 key markets in the Middle East and Asia.

Synthesize team discoveries.

10 priorities to be co-developed.

Build roadmaps with the team.
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Lactalis

Exploration in africa
Design an immersive ethnographic study to discover usages & attitudes (uses & trends) in Ghana and Ivory Coast.

Recruit the right local partners.

Train 5 members of the client’s teams who participated in the study.

Landing workshop to ensure maximal buy in and concrete learnings.

Build a clear roadmap with the team.

Michel et augustin

improve supplier relationship
Listen to the teams at Michel & Augustin and key biscuit suppliers.

Co-design an efficient project management process with the teams.

Re-design two biscuitlines to maximize perceived value at a sustainable cost.

Le falaf

SOCIAL BUSINESS MODEL

Coached the founders to generate a draft business model.

Design and lead a 2 day workshop with stakeholders (refugee employees, potential clients, agency…).

Creative collaboration with makers to hone the social business model, naming, recipes.
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TESTIMONIAL

Clarins

WORKING DIFFERENTLY 

Creative Collaboration Audit in the R&D team.

Identify and coach a team of 10 creative collaboration ambassadors.

Follow-up and coach collaborative innovation challenges.
  • PARTICIPANT’S
    FEEDBACK 

    from a shared vision
    seminar, Clarins

  • “The enthusiasm & energy
    of consultants were so
    communicative & the way they
    assisted us in expressing
    unexpected ideas.”

  • Participant’s feedback
    from a shared vision seminar, Clarins

    “The enthusiasm & energy of consultants were so communicative
    & the way they assisted us in expressing unexpected ideas.”

BNP PARIBAS

TRANSFORMATION WITH IMPROV’ THEATER

Personalised coaching for African business units and the HR directors on compensation & benefits.

Transform through role playing and immersive improvisation with real actors.

Identify transformation challenges with the team.

Ideation and action roadmap.

entourage

SOCIAL BUSINESS MODEL

Design and led of a 3-day seminar to clarify shared vision.

Bring together a team of 20: Founders, Employees, Volunteers, Street Committee.

Define Entourage identity and mission: fight against loneliness thanks to a human warmth network.

Follow-up and coaching on collaborative innovation challenges.
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TESTIMONIAL

 SERIOUS THINGS MADE DIFFERENTLY.

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