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barilla group (2023-2024)

harry’s soft-bakery – feed innovation pipeline with new conceptS
Key stakeholder interviews.
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Synthesis of Shopper & Consumer Insight.
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Cracking of 4 innovation routes (short & medium term).
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Brief a cross-functional team to gather inspiration.
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1 day creative session : 200+ ideas generated, 28 video pitches, 20+ pretotypes.
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Idea evaluation & prioritization => concept writing & consumer test.

  • KARL KAMAR
    Head of research & development,
     Barilla Group

  • “Collaboration with AlterMakers was smooth and enriching. Their rigorous methodology and clear communication prepared an effective workshop. The follow-up allowed us to prioritize and develop ideas with precision, enriching our innovation pipeline. I highly recommend AlterMakers to any company looking to energize its strategy.”

  • Karl Kamar
    Head of Research & Development,
    Barilla Group
    —

    “Collaboration with AlterMakers was extremely smooth and enriching. I appreciated the clarity of communication and the rigorous methodology followed. The preliminary work, including interviews with our innovation ecosystem, perfectly set the stage for an effective and unifying workshop, facilitated by true field experts. The follow-up after the workshop was particularly benefical in allowing us to prioritize ideas and develop them with precision. This experience significantly contributed to identifying various avenues that enriched our innovation pipeline. I highly recommend it to any company looking to invigorate its strategy.”

Mc Cormick (2023)

vahiné – imagine the offers of the future
Kick Off with a cross-functional team.
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Interviews: key stakeholders & inspiring makers (sociologist, chef, food chemist).
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½ day creative workshop to crack innovation axes.
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1 day cookstorming involving a chef, packaging specialists, a food designer and a graphic designer.
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Idea evaluation & prioritization + baby concept writing & illustration (for consumer test).
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Recommendation of 5 projects to be developed.

Bel foodservice france (2024)

FEEDING THE 3-YEAR STRATEGIC PLAN WITH COLLECTIVE INTELLIGENCE
Kick Off with a cross-functional team (marketing, sales, product development, finance…).
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Consultant Immersion into the strategic diagnosis of the business unit.
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Proposition of 6 strategic axes / creative questions to ideate on (collective catering, commercial catering, street food…).
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Recruitment of 3 inspiring external makers (startup founder, collective catering expert, commercial catering expert…).
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1-day Alter’Storming(c) with 26 participants from Bel + 3 inspiring external makers + 1 video maker.
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Idea Evaluation & Prioritization to fuel strategic plan.

  • SARAH DUPOUY
    Marketing Direction,
    Bel Foodservice France

  • “We engaged AlterMakers for our 5-year growth plan for the Foodservice BU, leveraging collective intelligence. Their approach gathered 31 participants in one day, generating 256 ideas, with 34 prioritized and 12 selected. Their methodology fostered creativity and energized the team. This approach generated new ideas and excellent team building. I highly recommend AlterMakers.”

  • Sarah Dupouy
    marketing direction,
    Bel foodservice
    —

    “We engaged AlterMakers to support our 5-year growth plan for the BU Foodservice with concrete levers based on collective intelligence. Their approach brought together 31 participants in one day, generating 256 ideas, of which 34 were prioritized on the spot. Ultimately, 12 initiatives were retained. Their methodology fostered creativity, and the organization was perfect, energizing the team. This approach generated new ideas and excellent team building. I highly recommend AlterMakers.”

general mills (2023-2024)

yoki batata palha – design to sustainable value
Internal stakeholder interviews.
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Consultant immersion and  kick-off with a cross-functional team (Product development, operations, marketing, commercial…).
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Target P&L definition.
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Value driver analysis and Cost driver analysis to clarify Sustainable Value Diagnosis.
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2 days creative session with cross-functional team + inspiring external makers + key suppliers.
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Idea Evaluation & Prioritization / Alignment on recommendation (new value proposition, optimized value chain).

danone canada (2023)

dairy drinks – design to sustainable value
Full value diagnosis based on market & consumer insights, financial and operational data.
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Lead DTSV workshops (2 days) to work on the redesign of value proposition & value chain optimization.
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Idea Evaluation & Prioritization / Recommendation.

  • SÉBASTIEN TANCREZ
    PMO Director,
    Danone Canada

  • “Our collaboration with AlterMakers was a success. Their innovative approach allowed us to step out of our comfort zone and explore new perspectives. Their value analysis identified opportunities for improvement in productivity and cost reduction without impacting the customer experience. We recommend AlterMakers to any company looking to foster innovation and optimize their processes.”

  • Sébastien Tancrez
    PMO Director,
    Danone Canada
    —

    “Our collaboration with AlterMakers has been a true success. Their innovative approach allowed us to step out of our comfort zone and explore new perspectives. The value analysis helped us identify significant improvement opportunities in terms of productivity and cost reduction, without impacting customer experience. We highly recommend the AlterMakers experience to any company looking to foster innovation and optimize its process.”

lactalis international (2023)

EXPLOR’ALTERS IN THE FRENCH WEST INDIES
Kick-off and clarification of key research questions through a collaborative pre-diagnosis.
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Recruitment of 2 young talents (1 in Guadeloupe, 1 in Martinique) to conduct the study.
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Gathering insights: ethnographics meetings with 20 families, store-check, food entrepreneur interviews…
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Creative, immersive presentation of results (whatsapp feed, photos, videos).
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Landing workshop to move from insight… to action!


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Test high-potential concepts with consumers: innovation, renovation, activation…

olga

SOJASUN – PLANT-BASED BEVERAGES INNOVATION PLAN 
Pre-diagnosis: SWOT, history, value…
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Ethno Blog with 20 households.
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Cracking of strategic innovation routes through creative animation (drawings, creative writing…)
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Cookstorming 2 days, 10 people, 120 ideas, 30 pretotypes & illustrations.
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20 concept evaluations & recommendations of 5 concepts to be developed.

Bel group

BOURSIN – LONG-TERM INNOVATION roadmap
Full diagnosis (interviews, desk research…) to clarify innovation challenges.
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Ideas evaluation with consumers: 30 observations.
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Innov’Action in the kitchen: 100+ ideas generated, 40 pretotypes, including 10 unique creations by Chef Damien.
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Ideas evaluation & prioritization.
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Writing concepts and R&D pilot.
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Consumer tests (qual, quant) ending with 10 high potential concepts.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Sarah Dupouy
    Boursin marketing direction,
    Bel
    —

    “Altermakers approach is end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • Participant’s feedback
    to a cookstorming session, Bel
    —

    “What I loved the most? The presence of artists to visually create the concept and prototyping with the help of chef Damien to bring the products to life!”

Bel group

kiri – ACCELERATING B-TO-B IN CHINA AND THE MIDDLE EAST 
Define priority targets (chefs, pastry chef…) on 2 key markets in the Middle East and Asia.
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Synthesize team discoveries.
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10 priorities to be co-developed.
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Build roadmaps with the team.
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Lactalis international

EXPLOR’Alters in GHANA AND IVORY COAST 
Design an immersive ethnographic study to discover usages & attitudes (uses & trends) in Ghana and Ivory Coast.
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Recruit the right local partners.
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Train 5 members of the client’s teams who participated in the study.
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Landing workshop to ensure maximal buy in and concrete learnings.
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Build a clear roadmap with the team.

Michel et augustin

improve supplier relationship
Listen to the teams at Michel & Augustin and key biscuit suppliers.
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Co-design an efficient project management process with the teams.
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Re-design two biscuitlines to maximize perceived value at a sustainable cost.

Le falaf

SOCIAL BUSINESS MODEL

Coached the founders to generate a draft business model.
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Design and lead a 2 day workshop with stakeholders (refugee employees, potential clients, agency…).
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Creative collaboration with makers to hone the social business model, naming, recipes.
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