They trust us

barilla group

feed harry’s soft-bakery innovation pipeline with new concepts
Key stakeholder interviews.
–
Synthesis of Shopper & Consumer Insight.
–
Cracking of 4 innovation routes (short & medium term).
–
Brief a cross-functional team to gather inspiration.
–
1 day creative session : 200+ ideas generated, 28 video pitches, 20+ pretotypes.
–
Idea evaluation & prioritization => concept writing & consumer test.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Karl Kamar
    Head of Research & Development, Barilla Group
    —

    “Collaboration with AlterMakers was extremely smooth and enriching. I appreciated the clarity of communication and the rigorous methodology followed. The preliminary work, including interviews with our innovation ecosystem, perfectly set the stage for an effective and unifying workshop, facilitated by true field experts. The follow-up after the workshop was particularly benefical in allowing us to prioritize ideas and develop them with precision. This experience significantly contributed to identifying various avenues that enriched our innovation pipeline. I highly recommend it to any company looking to invigorate its strategy.”

Mc Cormick

vahiné retail
Kick Off with a cross-functional team.
–
Interviews: key stakeholders & inspiring makers (sociologist, chef, food chemist).
–
½ day creative workshop to crack innovation axes.
–
1 day cookstorming involving a chef, packaging specialists, a food designer and a graphic designer.
–
Idea evaluation & prioritization + baby concept writing & illustration (for consumer test).
–
Recommendation of 5 projects to be developed.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

Bel foodservice france

3-year strategic plan
Kick Off with a cross-functional team (marketing, sales, product development, finance…).
–
Consultant Immersion into the strategic diagnosis of the business unit.
–
Proposition of 6 strategic axes / creative questions to ideate on (collective catering, commercial catering, street food…).
–
Recruitment of 3 inspiring external makers (startup founder, collective catering expert, commercial catering expert…).
–
1-day Alter’Storming(c) with 26 participants from Bel + 3 inspiring external makers + 1 video maker.
–
Idea Evaluation & Prioritization to fuel strategic plan.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Sarah Dupouy
    marketing direction, Bel foodservice
    —

    “We engaged AlterMakers to support our 5-year growth plan for the BU Foodservice with concrete levers based on collective intelligence. Their approach brought together 31 participants in one day, generating 256 ideas, of which 34 were prioritized on the spot. Ultimately, 12 initiatives were retained. Their methodology fostered creativity, and the organization was perfect, energizing the team. This approach generated new ideas and excellent team building. I highly recommend AlterMakers.”

general mills

yoki batata palha
Internal stakeholder interviews.
–
Consultant immersion and  kick-off with a cross-functional team (Product development, operations, marketing, commercial…).
–
Target P&L definition.
–
Value driver analysis and Cost driver analysis to clarify Sustainable Value Diagnosis.
–
2 days creative session with cross-functional team + inspiring external makers + key suppliers.
–
Idea Evaluation & Prioritization / Alignment on recommendation (new value proposition, optimized value chain).

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

danone canada

dtsv for dairy drinks
Full value diagnosis based on market & consumer insights, financial and operational data.
–
Lead DTSV workshops (2 days) to work on the redesign of value proposition & value chain optimization.
–
Idea Evaluation & Prioritization / Recommendation.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Sébastien Tancrez
    PMO Director, Danone Canada
    —

    “Our collaboration with AlterMakers has been a true success. Their innovative approach allowed us to step out of our comfort zone and explore new perspectives. The value analysis helped us identify significant improvement opportunities in terms of productivity and cost reduction, without impacting customer experience. We highly recommend the AlterMakers experience to any company looking to foster innovation and optimize its process.”

lactalis international

doing better in guadeloupe & martinique
Kick-off and clarification of key research questions through a collaborative pre-diagnosis.
–
Recruitment of 2 young talents (1 in Guadeloupe, 1 in Martinique) to conduct the study.
–

Gathering insights: ethnographics at 20 families, store-check, food entrepreneur interviews…
–
Creative, immersive presentation of results (whatsapp feed, photos, videos).
–
Landing workshop to move from insight… to action!


–
Test high-potential concepts with consumers: innovation, renovation, activation…

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

olga

breathe new life into the brand
through innovation
Pre-diagnosis: SWOT, history, value…
–
Ethno Blog with 20 households.
–

Cracking of strategic innovation routes through creative animation (drawings, creative writing…)
–
Cookstorming 2 days, 10 people, 120 ideas, 30 pretotypes & illustrations.
–
20 concept evaluations & recommendations of 5 concepts to be developed.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

BOURSIN

LONG TERM INNOVATION ROADMAP
Full diagnosis (interviews, desk research…) to clarify innovation challenges.
–
Ideas evaluation with consumers: 30 observations.
–
Innov’Action in the kitchen: 100+ ideas generated, 40 prototypes, including 10 unique creations by Chef Damien.
–
Ideas evaluation & prioritization.
–
Writing concepts and R&D pilot.
–
Consumer tests (qual, quant) ending with 10 high potential concepts.

  • SARAH DUPOUY
    Boursin Marketing
    Direction, Bel

  • “Altermakers approach is
    end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • PARTICIPANT’S
    FEEDBACK
    to a cookstorming
    session, Bel

  • “What I loved the most?
    The presence of artists to
    visually create the concept
    and prototyping with the
    help of chef Damien to bring
    the products to life!”

  • Sarah Dupouy
    Boursin marketing direction, Bel
    —

    “Altermakers approach is end-to-end, from the clarification of strategic innovation routes to the recommandation of concepts to launch. The makers network is unique and absolutely great: Chef Damien, influencers and food bloggers, ethnologist, all of them brought strong added value to the outputs.”

  • Participant’s feedback
    to a cookstorming session, Bel
    —

    “What I loved the most? The presence of artists to visually create the concept and prototyping with the help of chef Damien to bring the products to life!”

Danone

Activia drinks launch
Benchmark & trends across 4 key European markets: France, Spain, UK and Italy.
–
Workshop animation in 3 countries with Danone teams and agencies to build the launch plan.
–
Recommend a winning launch strategy for Spain & Italy.

Bel

Accelerate b-to-B
Define priority targets (chefs, pastry chef…) on 2 key markets in the Middle East and Asia.
–
Synthesize team discoveries.
–
10 priorities to be co-developed.
–
Build roadmaps with the team.
WATCH THE VIDEO

Lactalis

Exploration in africa
Design an immersive ethnographic study to discover usages & attitudes (uses & trends) in Ghana and Ivory Coast.
–
Recruit the right local partners.
–
Train 5 members of the client’s teams who participated in the study.
–
Landing workshop to ensure maximal buy in and concrete learnings.
–
Build a clear roadmap with the team.

Michel et augustin

improve supplier relationship
Listen to the teams at Michel & Augustin and key biscuit suppliers.
–
Co-design an efficient project management process with the teams.
–
Re-design two biscuitlines to maximize perceived value at a sustainable cost.

Le falaf

SOCIAL BUSINESS MODEL

Coached the founders to generate a draft business model.
–
Design and lead a 2 day workshop with stakeholders (refugee employees, potential clients, agency…).
–
Creative collaboration with makers to hone the social business model, naming, recipes.
TESTIMONIAL

Clarins

WORKING DIFFERENTLY 

Creative Collaboration Audit in the R&D team.
–
Identify and coach a team of 10 creative collaboration ambassadors.
–
Follow-up and coach collaborative innovation challenges.

  • PARTICIPANT’S
    FEEDBACK 
    from a shared vision
    seminar, Clarins

  • “The enthusiasm & energy
    of consultants were so
    communicative & the way they
    assisted us in expressing
    unexpected ideas.”

  • Participant’s feedback
    from a shared vision seminar, Clarins
    —

    “The enthusiasm & energy of consultants were so communicative
    & the way they assisted us in expressing unexpected ideas.”

BNP PARIBAS

TRANSFORMATION WITH IMPROV’ THEATER

Personalised coaching for African business units and the HR directors on compensation & benefits.
–
Transform through role playing and immersive improvisation with real actors.
–
Identify transformation challenges with the team.
–
Ideation and action roadmap.

entourage

SOCIAL BUSINESS MODEL

Design and led of a 3-day seminar to clarify shared vision.
–
Bring together a team of 20: Founders, Employees, Volunteers, Street Committee.
–
Define Entourage identity and mission: fight against loneliness thanks to a human warmth network.
–
Follow-up and coaching on collaborative innovation challenges.
TESTIMONIAL

 SERIOUS THINGS MADE DIFFERENTLY.

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